35% Increase in Bottled Water Usage in Turkey Due to Hot Weather
The rising temperatures in Türkiye are leading to an increase in the consumption of bottled water. Sales of bottled water, including large jugs and plastic bottles, have gone up by more than 35% during the summer months.
Yaşabey Kalebaşı, the chair of the Bottled Water Producers Association (SUDER), stated that the hot weather is driving this surge in bottled water consumption. He predicts that the bottled water market volume in Türkiye will reach around 11.1 billion liters by 2024, with jug sales accounting for 5.4 billion liters and plastic bottle sales for 5.7 billion liters.
In 2023, Türkiye saw a 1.6% growth in the bottled water market volume, reaching 10.8 billion liters. Jug sales decreased by 4.5% to 5.3 billion liters, while plastic bottle sales increased by 8.1% to 5.5 billion liters. The sector’s revenue in 2023 reached approximately TL 31.1 billion ($940 million).
The bottled water sector in Türkiye provides employment for over 94,000 people, with more than 14,000 employed directly. The average per capita consumption of bottled water was 127 liters in 2023 and is expected to rise to 130 liters in 2024.
The sector exported 391,876 tons of bottled water in 2023, contributing $74.4 million to the national economy. Türkiye exports bottled water to countries like Germany, the U.K., UAE, Iraq, and others.
Kalebaşı emphasized the importance of managing underground water resources in light of challenges such as climate change and desertification. He stressed the need to preserve water quantity and quality for future generations and ensure the sustainability of water resources.
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Sofia Martins graduated from the Technical University of Madrid with a degree in Agronomy, focusing on plant nutrition and soil science. She has a deep interest in sustainable fertilizer management and works to develop eco-friendly solutions that optimize plant growth while minimizing nutrient runoff. Sofia is a dedicated researcher and has published several articles on sustainable plant nutrition practices.